Back to work
AI Genius

Revolutionizing project-based work with AI

Role
Product & UX design
Discipline
Research · Strategy · UI
Platform
Web · SaaS
Focus
AI matching

Introduction

AI Genius is an AI-powered platform that connects freelancers with companies seeking project-based work.

It intelligently matches contractors with relevant opportunities by analyzing project requirements, skills, and preferences — while helping companies define ideal contractor profiles to streamline hiring. By using AI to optimize connections, AI Genius simplifies project management for both sides, offering a tailored, efficient experience that enhances productivity and keeps collaboration seamless.

Problem

Challenges addressed
01

Inefficient project matching. Freelancers struggle to find relevant projects, and companies can't identify suitable candidates quickly.

02

Time-consuming hiring. Both sides face lengthy cycles from mismatched expectations and unclear job descriptions.

03

Lack of personalization. Existing platforms don't tailor listings and profiles to preferences — wasting time and missing opportunities.

04

Fragmented workflow. Freelancers and companies struggle to manage multiple projects and communications in one place.

Research

Understanding user needs

Unmoderated interviews with persona-based objectives to surface pain points in hiring and project matching.

Competitive analysis to find gaps in personalization, profile management, and workflow.

AI feasibility study to define requirements, assess suitability, and match on skills and preferences.

Key insights

Freelancers want an intuitive way to quickly find work matched to their skills and experience.

Companies need to screen candidates efficiently and cut time spent on discovery.

AI-driven recommendations could meaningfully improve the experience for both sides.

A seamless project-management workflow would lift productivity and collaboration.

Design process

Empathize

Mapped pain points — sorting through irrelevant projects and resumes, and the need for better collaboration tools.

Define

A platform that uses AI to connect freelancers and companies through personalized matches, streamlined comms, and efficient management.

Ideate

AI-powered matching, centralized dashboards, and customizable per-project workspaces for organization and tracking.

Prototype

Interactive wireframes for the freelancer dashboard, company dashboard, and an AI-powered content generator.

Solution

Key features delivered
01

AI-driven project matching

Freelancers get recommendations based on experience, skills, and preferences; companies define ideal profiles and the system suggests matches.

02

Centralized dashboards

Both sides get a personalized dashboard to manage projects, communication, and deadlines.

03

Customizable workspaces

Dedicated per-project spaces to track progress, upload resources, and communicate effectively.

04

AI-powered content creation

Automated project descriptions and freelancer profiles generated from AI insight into trends and preferences.

Testing & iteration

Usability testing with 50 users guided the refinements — from tuning the AI matching algorithms to improving in-workspace communication tools.

90%

of freelancer personas said AI-driven features saved them time finding relevant work.

85%

of company personas noted less hiring time and complexity thanks to AI usability.

Reflection

Lessons learned

AI-powered personalization meaningfully improves the experience and reduces friction in hiring.

Clear, intuitive dashboards are essential for managing multiple projects and enabling collaboration.

Customization and workflow management are key to long-term success in project-based environments.

Quick look

View UX artifacts
Next project
ULTRA
david.cervantes AI product designer & strategist
Available for select contract engagements